Can't be Neutral on Bigotry

by Jay Johansen

Home Politics


Suppose that a business never showed any black people in their ads. And suppose that when questioned, they explained that they did this to avoid offending white people. This would be so outrageous that it’s hard to imagine any company doing such a thing today. As a white person, I would protest the assumption that all white people are so racist that we would be offended by just seeing a picture of a black person. If the only way to avoid offending racists is to act like a racist yourself, then, sorry, there is no easy way out: You’re going to have to take a stand for or against racism.

Suppose that a business never used the word “Christmas” in their ads. And suppose that when questioned, they explained that they did this to avoid offending non-Christians. This is not considered outrageous today. Are all non-Christians really such anti-Christian bigots that they are offended just to hear the word “Christmas”? (As a Christian, I don’t recall ever being offended by hearing someone mention “Hanukkah” or “Ramadan”. I guess I’m just not as big a bigot as these anti-Christians.) If the only way to avoid offending religious bigots is to act like a religious bigot yourself, then, sorry, there is no easy way out: You’re going to have to take a stand for or against religious bigotry.

What makes this particularly ridiculous is that businesses publish ads encouraging us to do our Christmas shopping at their stores … but they refuse to use the word Christmas. They hate Christians so much they can’t even bring themselves to say the name of our holy day, but they want us to give them money. They want us to pay to be marginalized, disdained, and insulted.


Home Politics

Created 6 Dec 2006.
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©2006 by Jay Johansen.